Sunday, July 20, 2008

We fill your homes with lots of groovy things...! *

It looks a bit like they are building IKEA in Southampton like most people build IKEA furniture.

In other words, they're ignoring the instructions completely, not checking they've got all the bits and going with a bit of gut instinct and hoping for the best.

This can be the only reason they've put the name up on one side before they've finished building the other side.



Or perhaps they are taking the obvious marketing opportunity of getting the sign up early to suck people in with anticipation. As if the several million square metres of blue wall didn't give you the clue as to what it was.

The Swedes are coming...



* Mitch Benn...

2 comments:

  1. Aren't I sad that I no longer live in Soton! O well, just have to make do with the Warehouse....

    ReplyDelete